The white line, Equivalenza Refan, perfumeries franchise participates in second meeting of low cost franchises, FranquiShop, celebrated today in Seville, in the hotel NH conventions. He attended nearly half a hundred companies from the most diverse sectors of activity (restoration, ice cream, teaching languages, consulting, health oral, real estate management, vending, kidswear, communication and advertising or sale of occasion, among others) and more than 100 entrepreneurs Andalusian, so it is expected that about 400 business meetings occur. FranquiShop is an effective and flexible initiative that allows entrepreneurs to make contact, personal and organized, with various franchises and brands in a single day’s work. And precisely the business concept that Equivalenza Refan puts at the disposal of third parties is perfect for the occasion, because it is based on an offer that reaches 150 perfumes of white mark on a store designed to achieve a triple loyalty of the client, since although at the beginning it is a buy on impulse, then the quality and the price makes it a sale of loyalty. In addition, found also in stores other cosmetic products, articles for the bathroom and natural soaps of boutique, says Jaime Berdejo, general director of the company. And it is that in all markets, consumption habits that are being imposed incide white markings or generic products, since the smart buyer does not want to pay brand, but do so only for a product; that Yes, with a minimum of quality. The current consumer recognizes and appreciates the quality of a perfume and its price is 10 times lower in the market which the brand equivalent occurs if a loyalty. In addition, each day large chains offer brands white high quality, very similar to the original, often made by the same manufacturers who come to the consumer up to 50% cheaper.

The investment to start up this business is already reduced with each 14,000 euros (plus VAT) can begin. It is ideal for self employment but also as an investment for whoever wants to have a small chain of stores in your locality, with establishments ranging from 15 to 35 square meters in populations of 10,000 inhabitants. But in addition, since early September, Equivalenza Refan has a new store format, even more affordable to the pocket of the entrepreneur. The product is a giant bottle of perfume, which opens and closes to facilitate sale schedules and protect at the same time. Equivalenza Refan kiosks have 50 vessels of half a liter, which are filled with 30 references to women and 20 men perfume; Obviously the most requested your catalog of 150 references.

MORE information: Signature Refan Bulgaria was created in 1991 as a family company dedicated to the Commerce of imported perfumes and cosmetics. Later it develops and deploys, little by little, creating their own technological development links and developing a production of perfumery, cosmetics, products for the bathroom and natural soaps of boutique. Over the past years the company imposes on the Bulgarian and international market with its own trade mark, and with this name offers its production in Bulgaria, rest of Europe, Africa and Asia. Refan Equivalenza SL Spanish society has signed a contract with representatives of Refan Bulgaria to develop exclusive perfumery of equivalence with the brand Equivalenza Refan, through a network of shops and specialized kiosks.