Talking about the advertising of goods b2b (industrial goods) must be clearly understood that the only means of atl (direct advertising) success is not achieved. Click Robert Bakish for additional related pages. Press, internet, television, radio and outdoor advertising, all that relates to the direct Advertising, of course, must be present in the arsenal of literate advertiser. However, the maximum benefit can be obtained by combining different ways of moving goods b2b. Ie using integrated marketing communications, synergy of the four areas – advertising, direct sales, sales promotion and public relations. er, an internet resource. It’s simple – only a comprehensive approach to the issue of withdrawal and promote the products on the market guarantees a positive result. Naturally, the sound approach with skilful distribution of forces and means.
Wrote extensively about integrated marketing communications will not, without this information and the Internet abound. For you, I think, is much more important to know how and what to use for advertising and b2b products are marketed. So. rience with these questions. Ground. Briefly. With comments like that I applied in their own activities (advertising of electrical equipment) Direct advertising b2b. As I have already said this: – tv (we use regularly, and mostly local or regional) – radio (read above) – newspapers and magazines (local, regional, industry-specific editions) – Internet (oh yeah , and very active) – outdoor advertising (makes sense if the install shield near a retail outlet or factory, but the experience without much success).
Direct Marketing. – Postal and e-mail (direct mail, we use very often) – telemarketing (Also a great theme), Sales Promotion. – Exhibition (involved in the central and regional), – seminars and presentations (required! ), – stimulating action for traders, if the sale is carried out by dealers and other companies (mainly Discount policy) – bonuses, lotteries, competitions (makes sense, if your product, including the-counter) – sampling – the distribution of the samples and placing booths with products at point of sale (if you can your product provide a small amount, for example, bulk materials, cable, metal, etc. – Use all means!) – Stimulating activities for their own staff (if sales are made by the company itself), – Handouts (POS): catalogs, flyers, brochures and – an indispensable attribute of promoting goods b2b; – product-placement (a fairly new phenomenon for Russia, but if your product, including for the average consumer, For example, paint, cables, construction materials, it is possible to use), – event-event (event marketing): a good idea to sponsor and some mass sporting or cultural event. pr (public relations). – Contacts with the media (newsletters, press conferences, etc. – must be present in your work required) – contact with various bodies and organizations, social programs – printed matter of image nature, including in foreign languages, – intra-communication (remember – your staff is also a tool for promotion of industrial goods). The fact that I quoted above, is the foundation upon which will based strategy for promoting your goods, ie Advertising b2b. Each tool is good individually, but with skilful combination, you can achieve much more, and most importantly – to save their own funds.