For a time to this Google part it has been considering some social indicators like positioning factor Web. The repercussion of a site in the social networks definitively is registered by Google and comprises of the algorithm that will determine the positioning. For this reason, there are some actions that we can realise with the intention of improving our social profile for this motor of searches. It participates in the social networks. It seems a truth of perogrullo, but to comprise of Twitter or Facebook is much more that to postear links.

It creates a true interaction with its contacts and it would take that it to that the others share their connections. It looks for to be connected by representative actors. He is not the same being mentioned by anybody with thousands of followers who by a user who as soon as it has 10 or 20. It creates a page of Facebook. In principle, considerela like a way to quickly communicate its new features to which they subscribe clicando in ” me gusta”. At a second moment at which it has obtained an interesting number of followers considers in the inclusion of other elements that can help to maintain fidelity of its subscribers (applications, games, unloading, exclusive content).

It participates in the forums and communities of his niche. It remembers to create a complete profile in each one of the Web sites in which it participates, and does not forget to include in the same his user of Twitter. In many aspects this vestibule is as effective mass media as an email. Therefore he is kind to his direct mentions and messages that can receive. It sends tweets customized to certain users. The social networks are very sensible to those who try to promote their products or service of form shameless. It acts of this form, and it will see how it begins to lose followers without stopping. Google calls ” graph social” to the scheme of mentions, links in Facebook, retweets, etc. that a site generates. Given its low manipulation, Google has begun to understand that those mentioned products more in the social networks normally are those that must be considered like ” of autoridad”. Google has also learned that in their search to improve the Pagerank of a site, many webmasters buy connections or they interchange ” inflando” this way its authority. But still it is impossible to manipulate the mentions in the social networks, for this reason Google has been seen in the necessity to develop a system of measurement of the resonance of a Web. Each small community in the social networks, forms to share subjects common does not stop to listen insistent salesmen. For this reason, they are the same social networks those that are in charge to limit the Spam. Consequently, links ” sociales” they reflect of more authentic form the concept than the users have of website. We are being present at, without doubts, the birth of new ” cathedral social” that it contemplates the specific weight that a Web site has in the different communities online, and looks for to work in the authority before in the Pagerank.