With a multimillion dollar communications campaign, the Bonn mobile operator to position its products for UMTS better Web’n’Walk. T-Mobile is confident that the Mobile Internet to the mass market is ready and the UMTS products can be brought closer by corresponding measures a broad audience. Currently, the mobile surfing is on average compared with one in three still skeptical. This state wants to change T-Mobile by a model initiative in the UMTS hardware – for this summer have been announced three new Web’n’Walk boxes. These activities are accompanied by an announced price offensive, in which the tariff structure of many Web’n’Walk products to be adjusted downwards to become even more competitive. The T-Mobile tariff options have been designed not only attractively priced, but also more transparent and easier. They take into account now so that the main criticisms of the previous skeptics.
To the new advantages of Web’n’Walk also was befitting to communicate with Saatchi & Saatchi one of the most prestigious agencies charged with making a decent appearance in Frankfurt for T-Mobile. Stefan Homeister, President of Marketing at T-Mobile, said: “The campaign will help us to do with Web’n’Walk the breakthrough in the mass market.” Web’n’Walk was introduced in 2005 and has since been able to collect about one million customers. For this and subsequent years is the growth rate of around 50 percent (!) Are again significantly exceeded. In any case, the exposure of the Bonn Telekom subsidiary will result in that competition in a market that is on a rapid growth rate continues to grow. Main competitor Vodafone D2 has been established for some time as a market leader in mobile Internet services. Also on the reaction of the smaller operators and suppliers it will be interesting from a user perspective, for, great competition means’ a rule, small prices. “