What is in the product and power sales in the global individual and mass market! In this essay, I turn to the producers and Kaufer(-Markt)-Bedingungen. Two seemingly contradictory positions must necessarily bring the company into a dual complementary unit! The how? must in each case before what? to be discussed! Many commercials on the subject of marketing can reach me. The common weak point is the ICH position of the advertisers who want to sell them to the company. Alas for him who worry. What and who decides on the success of a company? The sales department with their sales! Not the marketing and advertising department, because they occupy the position of ICH. From experience, I know that very quickly the missing jobs are the biggest bottleneck of operation! You can often talk the customers about delivery dates.
The push-pull principle applies to companies: you can the companies- boat pull or push. With an order overhang (pull) you sleep reassured as with an unused Over capacity (push). And your bank is better anyway. The successful companies take the shower (KundInnen-) position. Put yourself in the customers into it.
And they ask about the developments and needs of their audiences and their parts market. Who has the mobile phone ring tones- and the demand for navigation devices foreseen or requested? Afterwards, everyone is smarter. (Similarly see: Samsung). Many companies (workers in the competition) forget that customers are their employers each. Not Kings, because to not talk to Kings. In Germany it produced formerly stockpiled. The Japanese showed us the smarter way with Kaizen, kanban, etc.. Production on demand (pull): produce what the market (-niche) = customers = people urgently need! Everyone believes ICH like.