Girls are bargain hunters, guys like to hang out in bars Lucerne/Zurich, September 20, 2011 – how young people spend their leisure time? Who or what influenced their consumption behaviour? How do they gather? What to check when the money to spend? In its recent study, she went in specialized agency jim & jim on youth and student marketing these and other questions at the bottom. Samsung has many thoughts on the issue. Jim & jim the Leisure and consumption patterns examined German Swiss of young people and students in conjunction with the market research institute Demoscope. Almost 2 000 young people between 14 and 25 years, were interviewed. Below the main results at a glance: consumer behaviour young people face every day from a seemingly infinite supply of products and services. But how do you decide what they ultimately consume? Differences in consumption patterns between women and men can be identified according to the present study: women can be much more frequent special offers and discounts lure, as well as recommendations from the Influence circle of friends than men.
Men tend to only buy what they like, or if you need something really. Income plays a role in women as well as men in buying decisions. A certain standard is both compulsory and brand loyalty and image is an important factor. Most commonly, women spend their money for clothes and books. Men buy most electronic devices and other gadgets. Women take a consulting business in claim, men on the other hand when purchasing dress especially for technically demanding products. Young people gather before they afford something new, mainly via the homepage of the respective provider.
Offline have recommendations from the circle of friends on the most weight. Leisure offer of leisure activities for youth and young adults is enormous. Businesses by the young, ausgeh – and consumption-oriented audience tear up no wonder. But what to do in their leisure time young people in the Switzerland effectively and how do they opt for a bar, a Restaurant or fitness center? If they are not online, three out of four young people from their friends make dependent on it, what Club or what bar they frequent.